Furniture Junction located on VIP Road Kolkata was founded in 2005. It is one of Kolkata's most well-known furniture brands and serves as a one-stop store for home and office furnishing requirements. It offers high-quality furniture such as sofa sets, beds and wardrobes, dining, mattress, office furniture, and interior projects. The company frequently participates in exhibitions held around Kolkata.
Furniture Junction was struggling to establish a strong and cohesive identity without branding, while customers found it more challenging to recognize the brand and differentiate it from the competitors.
Typically, customers carefully study a brand online before making any in-store purchases. Hence, it is crucial that the brand has an online presence, which the business lacked. With millions of consumers shopping online, the brand’s inability to go digitally posed a significant obstacle to increasing its online visibility.
For the past five years, Furniture Junction has been associated with us for marketing purposes, however, we have been assisting with branding since the start of the brand's journey. When Furniture Junction learned about Trending Branding Digital Solutions through Whatsapp marketing, they decided to get in touch, in an effort to raise brand awareness and reach a larger audience.
After learning the details of the situation our team proposed a campaign that would be effective for them. Our primary objective was to bring brand awareness to the brand via social media marketing and on-page SEO on a website.
Designing a logo for the brand was the first step before we could move any further with digital marketing and when we did so, the brand accordingly stood and gained the desired market recognition. We further designed their stationery to reflect every aspect of the brand establishing trust, accountability, and authority while making the company appear credible and professional.
We then moved on to website designing, considering it to be one of the most important components of our campaign. We developed a website with product listings, high-quality product images, and detailed product descriptions that looked engaging and user-friendly. We further focused on improving its SEO by conducting keyword research and optimizing its website for relevant keywords, to help it rank higher in search results and draw in more qualified traffic.
In addition to leveraging SEO to reach potential customers, we established social media presences on platforms such as Facebook, Instagram, LinkedIn, and Pinterest where we shared updates, promotions, photographs, special discounts, etc. This would aid the brand in developing its persona and engagement with potential clients.
Our Instagram account's reach climbed by 77.3% between November and December 2022, while engagement increased by 45.4%, according to analysis of Instagram insights. This was brought on by an increase in both the number of followers and the organic views on posts. In terms of Facebook, we increased the number of followers on our page from 0 to 1.2k while also connecting with 10k accounts and 400 accounts engaging. All of this was accomplished without the use of any paid promotions. According to the Google Analytics data, 1.2k users visited the website in the past one year. The majority of visitors came from organic search, with a significant portion coming from social media referrals.
For e-commerce businesses and marketing firms, 2022 has been a mixed bag. They have encountered a number of challenges due to Google's and Meta's absurd and frequent adjustments and glitches, as well as the pandemonium in the ecosystem caused by D2C brands' decreasing dependence on digital channels.
Yet, we have sailed strong, emerged out of this and demonstrated how powerful a well-planned and executed strategy can be highly beneficial in boosting brand awareness and sales. The firm was able to efficiently reach a wider audience and present its products to potential buyers. Overall, the results of the digital marketing campaign were positive, with increased website traffic, conversions, and sales.
Given the success of the campaign, TBDSIndia will be actively positioning, shaping and developing future research while looking forward to scale these numbers massively with a stronger focus on national reach in the coming year, so stay tuned there is more to come.
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